SMS is Fast and Effective

With text messaging it’s all in the words and you have very few words with which to work. A total of 160 characters are allowed in a text and that includes all spaces and punctuation. Thus, marketing messages have to be to the point, catchy and clever.

Soliciting List Members

One of the wonderful things about SMS marketing is that you can often convert new customers or clients using this service. The first thing you have to do is capture their information. Cell phones are privately listed and the only way to garner these numbers is through direct marketing. Plus, it’s best if people opt in to receive your messages as everything is permission based. Try to use as many different information streams as possible to do this.

These include:

·    Getting people to opt-in to your text list through your website.
·    Having signup forms at your office.
·    Publishing articles in free article directories about your topic and having anchor links that connect to an online form.
·    Offering a newsletter signup at your office and online and then soliciting subscribers to SMS through that newsletter.
·    Asking those on your mailing list to recommend friends to your SMS service.
·    Using QR codes on your literature, such as brochures, menus and mailings that will connect people to your SMS sign up list.

When asking people to sign up or recommend a friend, it’s a good idea to offer them a premium. It may be a discount on a service or item, a free consultation or a free report / item. This will help encourage people to act.

Various Campaigns

Be sure to design a questionnaire that you can use to tailor your text messages to specific groups. People can fill out the questionnaire when they sign up for the service or you can leave them the option of filling it out later. The primary thing you want to do is capture their essential information.

Then you can direct specific SMS campaigns to people who are new to your business. You may include special first time discounts, a two-for-one offer or a premium for purchasing a product or service.

Use the DC Mobile Text Service for Optimum Results

DC Mobile Text can coordinate your SMS campaigns. Services include the creation of the SMS offers, keyword / shortcode integration, appointment reminders, Facebook mobile, or advertisements tailoring your text messaging to specific groups and automated mailing of the messages. This service is extremely efficient and cost effective.

SMS marketing is a relatively new tool that has proven to be especially effective. Utilize this type of service to expand your customer base. It is value-based marketing with a high return rate.

See what so many businesses are raving about. Click here and get your 7 day free trial of the DCMobileText service.

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The Unlimited Power of Text Marketing

There are various key components involved in establishing a potent text message marketing platform. Once these elements are in place, your business will be in position to fully utilize this amazing advertising tools full power.

Member/Opt In List

The first thing that you need is a list of people who want to receive text messages from you. Text message marketing can only work if have a member list and/or a list of people who have opted in to receive your company’s texts.  There are a few ways to get people to become a part of this list.

1.    Offer information at your place of business and ask that they sign up
2.    Place an opt in form prominently situated on your website
3.    Send a newsletter announcing your text marketing service with a mobile short code (55555) and keyword (PIZZA).
4.    Utilize all social media platforms and include a link
5.    Write a blog or a few blogs about the service

Basically, you want to give people as many chances as possible to sign on to your text marketing member list.

Specifically Targeted Prospects

In signing people up, you’ll need their basic information such as their name and cell phone number. But don’t stop there. It’s best if you can get some additional demographic information on each person such as age, where they live and likes and interests in relationship to your products. Birth dates are great because then you can send them a special offer on that special day.

You don’t want to make this process of collecting information too long or complicated but it is best to get enough information that so that you can specifically target your prospects.

The easiest way to get targeted prospects to sign-up is to have a mobile short-code and keyword so you can create advertisements that say something like “Text SUSHI to 55555 for half off any appetizer.”

Give it a Good Spin

When you ask people to become part of your text message marketing list be sure to put a good spin on it. Let them know if you are going to offer special deals, information on new products or alerts for quick sales.

What makes text message marketing attractive to the consumer is the fact that they can read an offer quickly and then make a decision. They can easily delete the message and just as easily take advantage of a bargain.

Full Utilization of Text

When you send out your targeted text messages make sure that you fully utilize your text. That is all you have. There are no vivid graphics involved or video. Plus, you only have 160 characters. What you need are:

1.    A gripping headline (20- 40 characters)
2.    Fantastic sales pitch, including any important details such as “deadline” (115- 100 characters)
3.    Strong call to action (25 characters)

Use all three elements thoroughly and efficiently.

Real Deals

Text message marketing is the real deal. Text messages are opened at over a 95% rate and the conversion rate for this type of advertising ranges from 10% to 30%! Because this is the real deal, you must make sure that you are providing real deals. Your pitches and offers need to be truthful, interesting and clearly stated. Use this great tool as soon as possible and you’ll see a quick return.

See what so many businesses are raving about. Click here and get your 7 day free trial of the DCMobileText service.

How can you best use text message marketing to grow your business? Here are five tips that will get you on the right track in utilizing this amazing tool as fully as you possibly can.

Actively Collect Numbers

Use your website, email list and if you have a land-based enterprise, your business to get people to sign up for text message marketing. You might offer them a small premium to do so. Getting them on your list is as simple as having them text a keyword (PIZZA, for example) to your assigned numerical short-code.

Be sure you outline the benefits, including special offers that they will have access to immediately. Text message marketing is not just a great tool for businesses; it can be an amazing money- and time-saving option for your clients, customers or patients.

Create a Campaign

Don’t just use text message marketing randomly. Create a campaign that is planned out where text messages that are thematically linked are delivered according to a specific plan. This does not mean that you cannot send out a message at will, but, as an example, it’s a great idea to create a “Wednesday Special” text or another such targeted advertisement that goes out every week at the same time.

Target Those on Your List

In developing your text message marketing list, it is important to ask specific questions related to your business and customer interests that will allow you to target specific numbers when you want to do so. Depending on your business, questions may revolve around age, specific products, lifestyle choices and other such subjects. Keep your questions brief and to the point offering multiple-choice answers.

Offer Time Limited Deals

Time limited deals can really help to generate business. Depending on what you do and sell, the limit could be a few hours, days, a week or more. But putting limits on deals will help push people to you while ensuring that it is clear that it really is a deal of which people must take advantage before they lose the opportunity.

Effective Copy

You’ve got 160 characters to say who, what, where and how much and long with a strong call to action. The thing is text message marketing, because the copy is so short, is amazingly powerful and effective. Once you find the right words and get your copy focused people will know within seconds what you’re offering and will often make a very quick decision regarding what they will do.

Cells Are Everywhere

The cell phone is one of the few things that people always have on them. When at home, when commuting or when traveling far from home, people keep connected via their cell. Thus, it makes sense for you to use text message marketing to link with them. You’ve already got someone on the other end of the text who has said that they want to hear from your business or practice. Use that connection effectively and you’ll see great results.

If you haven’t yet, grab your 7 day free trial of DC Mobile Text at this link. See what so many in the industry are raving about!

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Related Blog Posts:

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The Unlimited Power of Text Marketing

It makes you think that with text message marketing, where you’re limited to a total of 160 characters, that maybe there’s very little room with which to play. In a way, there is very little and in another way, there’s a whole lot.

Expansive Text Message Marketing

When you think about it, the use of text message marketing is expansive. By utilizing this relatively new marketing tool, you’re connecting with people you may never otherwise reach. Here’s who you’re reaching.

·    People who never read mailers.
·    Those who commute long distances.
·    Anyone who texts.
·    People who rarely talk on the phone.
·    People who read less and watch more.
·    Those who can’t live without their phone.

That’s a lot of people.

More and Less

With text message marketing, it’s really about directly connecting with many more people than you would through any other medium. The operative word is “directly.” Messages go right to people who have said they want to receive them. That’s why text message marketing has a 90% read rate and a success rate of anywhere from 10% to 30%. You’re getting “more” in this way than you ever can with any other form of marketing, including advertising via email.

The “less” in text marketing is twofold. One point is that there are very few words used in this kind of marketing and the other is that it takes far less effort than other types of advertising. No images, quick words and instant sales!

Quick Message Equals Quick Reaction

Text messages tend to get read right away and demand an instant reaction. Because they are short, people often follow through quickly, making up their minds immediately. Thus, you get an instant response from this type of advertising. There’s nothing else like it.

Use it Now!

Text message marketing is happening now. Businesses that are using it are getting great response rates. This is not a thing that’s destine to take off in the future. It is one of the newest and most effective advertising platforms to ever exist. Tap into the fastest advertising in the world and utilize its limits in an unlimited fashion. You really do get more for less when marketing via text messaging.

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Related Blog Posts:

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NEVER do this with SMS Mobile Marketing!

In order to get the most from your mobile text marketing efforts, you want to be sure to use this medium as effectively and efficiently as possible. Here are 10 top tips that you can utilize to get the most from your text marketing.

Clear, Concise, Clever

There are a few basic elements that define texting that all businesses need to be aware of and use. The fact is people use text messaging to communicate because it is fast and effective. You have a total of 160 characters (including spaces) when you text. Thus, you must adhere to some basic marketing practices and standards when texting.

·    Use a short, effective, attention getting headline (about 10-30 characters).
·    Keep the body of the text clear, concise and clever (about 80-120 characters).
·    End with a strong call to action (10-30 characters).
·    Make sure they know who you are.
·    Offer a method of response for people to contact you.

You don’t want your text marketing message to be out there unanchored on someone’s phone. Be sure that this effort to connect with potential buyers and clients links you to them and them to you.

Target Receivers

To get subscribers, you can simply have people sign up for text messaging offers. However, this is ineffective. To create effective text marketing campaigns, you’ll want to outline the benefits of signing up for texting and also ask those who do sign up some questions regarding their interests. This will help you develop campaigns that target certain groups.  Here are five basics related to this process.

·    When people sign up, ask questions regarding the types of deals they’d like to hear about and categorize them.
·    When someone signs up for text marketing welcome them and offer them a deal, such as 10% off a service.
·    Create effective, targeted campaigns that offer real value to your customers.
·    Make sure any offers you send are time sensitive, including discounts for a specific day or entire week.
·    Use a text messaging marketing service to help you with your campaigns. They can make your labor light.

Expected Growth

Text message marketing is fairly new but it is rapidly growing in popularity. If you want to expand your client base, get a great rate of return and differentiate your business from the competition then this method of advertising is the way to go. Focus your message, offer value-based discounts and specials and be concise and clever. You’ll see an instant return if you do.

- There are more than 5 times the amount of mobile devices than computers

- There are twice as many active users of text messaging globally as there are active users of email

- Roughly 350 billion text messages are sent each year in the US

- Mobile text messaging has the fastest read rate at 90% within only 15 minutes and a 97% final open rate (average final email open rate is around 20%)

- Text messages are typically responded to within 60 minutes, on average.

- There are over 280 million mobile phone users in the US alone. 91% of them keep their mobile phone within 3 feet of them within any given time (24 hours / day)

- 65% of e-mail is spam, only less than 10% of mobile text messaging is spam

- Text message marketing is the only medium that reaches customers while they’re on the go.

- Mobile text messaging has about 7x better coupon conversion rates that online
or offline

- Much less media competition since it’s so new

- 19% of texters say that they use text messaging as a means of communication between themselves and colleagues

- Mobile marketing is where the internet was in 2000. Massive opportunity for businesses! Very few business are using it so you can have a HUGE head-start if you begin now